I’d like to announce that BuildAzure.com has gone a name change, and is now being rebranded as Build5Nines.com. This change has been in the works for a few weeks now, and is part of an effort to keep growing the website and reach of the website. The goal is to be more focused on “Cloud and Enterprise Technology” rather than focusing so much on Microsoft Azure alone; as Microsoft Azure has grown incredibly since BuildAzure.com was first launched in 2015. Azure really isn’t a single set of services from Microsoft anymore, but rather the new direction for Enterprise technology that will carry us to new innovations and productivity.

BuildAzure.com is now Build5Nines.com 1
Build5Nines.com – Cloud & Enterprise Technology

What is Build5Nines.com all about?

Well, the namesake for Build5Nines.com comes from the term “five nines” that refers to the goal of achieving 99.999% uptime for enterprise systems. The goal of cloud computing, and all of enterprise computing for that matter, is to achieve high availability (HA) and disaster recovery (DR) solutions that keep the business productive and profitable at optimal levels. This is something thats true all across the DevOps spectrum that touches all areas of technology from the cloud, to hybrid, to the edge, to on-premises; including personnel spanning IT Professionals (Ops) to Software Developers (Dev) and everything in-between.

The namesake for Build5Nines.com comes from the term “five nines” that refers to the goal of achieving 99.999% uptime for enterprise systems.

The roles of DevOps and Cloud computing in the Enterprise has been blurring the lines between roles in unprecedented ways within our industry. Technology has also become an integral part of our daily lives; affecting the successes and failures of our businesses in many ways. It is the goal of Build5Nines.com to help you (no matter your role) to be more productive and successful with all areas of Cloud and Enterprise technology!

Why rebrand? Why not keep BuildAzure.com?

There are a couple reasons for the rebranding and change from BuildAzure.com to Build5Nines.com. As you can see from the above description of what Build5Nines.com is about, the primary goal is to grow the website and brand to help more professionals, in all roles, be more productive and successful in the cloud and enterprise technology space.

As far as the urgency and timing of the branding change, there is a reason for that too. Even though this growth of vision is something I’ve been crafting for some time now, there was a catalyst that gave it some urgency to be done now. The fact is that Microsoft contacted me (via my Microsoft MVP lead) and told me they feel I should change the name to not include the term “Azure”. If BuildAzure.com remained solely a community effort this wouldn’t have been a legal issue, but with this becoming a business (ala banner ads, the book, etc.) there was some questionability of alleged trademark infringement. Plus, as a Microsoft MVP, it was brought to my attention the BuildAzure.com name was violating the terms I have agreed to be an active Microsoft MVP award recipient.

The primary goal is to grow Build5Nines.com to help more professionals, in all roles, be more productive and successful in the cloud and enterprise technology space.

I must say, Microsoft has been polite about asking (ahem, requiring) me to rebrand. They have also given me ample time to complete the changes. And, rather than complain about it, I’m going to seize this opportunity to make the most of it; as I try to do with every opportunity in life.

I have setup the BuildAzure.com domain to redirect to Build5Nines.com seamlessly. This wont break any links across the web, and all traffic sent to BuildAzure.com will end up at the new Build5Nines.com domain name / website.

Build5Nines.com Logo Changes

For now, I’ve decided to keep the same logo image for the site to keep the branding image consistent so subscribers and frequent readers don’t get confused about the change. I’m really just changing the name, for now.

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Build5Nines.com Logo

Perhaps at some point in the future, I’ll change the entire logo to better represent what Build5Nines.com is.

And, for reference, here’s the old BuildAzure.com logo:

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Old BuildAzure.com Logo

More Changes Coming

I do have some other changes planned for Build5Nines.com. Hopefully I’ll have time to implement then over the next few months. I just wanted to close this post out with a note that I do have future plans for what i mean by “helping professionals in all roles be more productive and successful in the cloud and enterprise technology space.”

I’m looking forward to the future of Build5Nines.com. Thanks for reading and subscribing!


Chris Pietschmann
Founder, Build5Nines.com (formerly BuildAzure.com)

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